Everything done by you or your business has an outcome, a result. The very purpose of a business is to produce results in the form of value for anyone with an interest in the business, especially customers.

The mistake many business people make is to focus on the work, not the results. The purpose of work is to produce a result. If you focus on the work, you get what you get. If you focus on the result, it will direct the work toward the outcome you want, and you'll get what you want to get. It's actually a chain of purpose:

Goal leads to Work leads to Results leads to Success

It's a simple principle: set goals to achieve the results you want and keep your eye on those results as you work toward them.

Hi everyone, we have a new website and blog!

Enterprise Leadership New Zealand Limited is finally "on the air" with a new website and blog.

The journey to this stage has involved a lot of reorganisation.  Enterprise Leadership New Zealand Limited previously traded as Business Development Academy Limited.  In those days we represented Michael Gerber's E-Myth Worldwide organisation in New Zealand as Certified E-Myth Coaches.  However, as a result of changes at E-Myth Worldwide we had to find a new content provider so we could continue to offer quality business coaching service to the New Zealand small business community.

We have been fortunate to become members of the Alliance for Enterprise Leadership Inc.(AEL), a growing worldwide group of former E-Myth coaches who are determined to continue to offer a world class coaching system to small business owners wherever they be.  As foundation members of AEL we are closely connected to the production of the programs we use with clients and are able to contibute to the development of our own Full Spectrum Business Development program, lead by Alex Alexander who was lead author of the highly regarded E-Myth Mastery Program.

In our website we bring the essense of the Full Spectrum Business Development Program to your attention so that you can decide whether or not to take the next steps to finding out whether it can work for you.

This blog will be used to bring items of interest to you in a less formal way.  It will include observations on everyday business practices, comments on useful business books we have read, and links to useful tips and resources found in other blogs and on the net. It will also contain announcements that we think may be of interest to small business owners in New Zealand and Australia in particular, and the wider small business community in general.  All in the spirit of sharing tips and topics to make all of our businesses better.

We are looking forward to leading the way.