Value is one of those words that means what you think it means, depending on your point of view. In business, value is anything you provide that someone wants. If you provide it and they don't want it, it's valueless. If they want it and don't get it, it's valueless. If they want it and get all of it, that's full spectrum value.

What might this mean to the people your business touches?

To the owner, value is wealth, profits, satisfaction, making a contribution, status ... and much more.

To customers, value is a good price for the products and services they buy, a good experience of the product and the provider they get it from, status, emotional satisfaction ... and much more.

To an employee, value is a paycheque, job satisfaction, a good working environment, respectful treatment... and much more.

To the community, value is a business that pays its taxes, provides jobs for its citizens, contributes to the positive energy and the economics of the community ... and much more.

The bottom line is this: 

Value is whatever satisfies the needs of anyone having anything to do with the business.

Unless your business can deliver full spectrum value that can be recognised by everyone that it touches then there is nothing that will differentiate it from all the other businesses in the community that are its competitors.  The less it is undifferentiated, the less reason there will be for prospective customers to visit and existing customers to stay, employees to remain loyal, suppliers to offer special deals, lenders to lend, and investors to continue their investment.  The choice is yours.