It's only after the fact, after you've accomplished something, that you can call it a success. Before the fact it's a hope, or if you do it right, a goal. Setting goals is actually defining success before it happens. Goals give you something to aim for, something to direct your efforts, something to motivate you, and something to keep you on course.

The first point about defining success is the simple act of doing it. The mere fact that you define success before leaping into an activity goes a long way toward insuring that you will, in fact, be successful. So look ahead and consciously decide what success means to you and to your business.

Stripped to the essentials, success is nothing more than setting a goal and achieving it.

There's a deeper experience of success. Each of us has an inner drive that motivates us. It's something that was shaped in our earliest days, that's so basic to us it seems inborn, part of our characters that operates mostly at an unconscious level. It needs to become a part of our conscious awareness so we can factor it into our decision making, and use it to tap into our passion and motivation.

We call it "Core Purpose" because it is core to your personality and it shapes your sense of purpose in your life.

Core Purpose 

The main point about Core Purpose is that the goals you set for yourself and your business can't conflict with your Core Purpose or you're setting yourself up for failure or an unfulfilling life and career.

What is success for your business? Again, success is what you say it is. And again, it's not quite that simple. Defining success for your business should be done in a way that actually launches you toward that success.

Goal-setting is an important part of that, so are setting a vision and mission for the future of the business and deciding on how it will operate and how the people in the business should behave. In our Full Spectrum program, we ask you to define something called "Strategic Intent."

Strategic Intent 

Strategic Intent is a clear statement of what the business will become in the future when it is successful. Strategic Intent sets the stage for success and puts your business on the right path to succeed.

So, success is what you define it to be - both for yourself and your business. If you don't define success, how will you know whether you have achieved it, or not?  Part of the business development work you do on your business is setting goals.  Don't limit those goals to just financial goals - look at your business as a whole and set goals in non-financial terms also.

The summer holiday season has finally come to an end for Australian and New Zealand businesses. The "silly season" from mid December till the end of January brings everyone back to work with suntans and refreshed minds.

Holidays provide an opportunity to get away from the business to spend time pursuing other activities.  The business however, is never far away.  Unless you are totally out of range of telephones and the internet, the business goes on holiday with you.  You do get time to reflect though, away from the bustle of working every day in the business:

• How have we done in the last year?
• What mistakes did we make that we can avoid in the future?
• Where is the business headed?
• When do I plan to retire?
• What new opportunities are out there that we need to look into?
• Is there a better way of doing what we do?
• and so on...

Why not start the new year by writing down your goals for yourself and your business for the next year, and the three or four years beyond that? What is the strategic intent for your business, and what is the gap between the current reality and this strategic intent?

Writing your thoughts down gives you something tangible to think about and gives you the opportunity to develop strategies for change and prioritise them.  This means that the actions that you take in the new year are taken intentionally, and therefore have a greater chance of success.

And, don't forget to ask for help if you need it - you probably don't have all of the answers yourself.

Have you ever wondered how people make decisions about what they do and how to do it? Maybe you've noticed that some people seem to be very intuitive in what they do, but others are very analytical.  What kind of person are you, and how do you make decisions about your life and your business?

Human beings come fully equipped with both logical and intuitive thinking abilities, and somehow, over the years, most of us learn to rely on one more than the other. Neither is better than the other and neither is more reliable.

People who intuitively "trust my gut" are just as likely to be right or wrong as people who "figure it out" logically. The people who learn to use both logical and intuitive thinking get the best results. It's as if they had two brains, and everyone knows "two heads are better than one." 

If you tend to be a logical thinker, wouldn't it be better if you could double-check your logic with your intuition?

If you tend to be intuitive, wouldn't it be better if you could build a logical case for what your intuition tells you? Of course, the answer to both questions is yes.

This principle of using your whole-mind will make your decision making and business management far more effective than relying primarily on one thinking mode or the other.

An understanding of the importance of conscious and unconscious thinking and logical and intuitive decision making will dramatically increase your effectiveness as a business person and leader. It's a theme that should run throughout your business development process.