Have you ever wondered how people make decisions about what they do and how to do it? Maybe you've noticed that some people seem to be very intuitive in what they do, but others are very analytical.  What kind of person are you, and how do you make decisions about your life and your business?

Human beings come fully equipped with both logical and intuitive thinking abilities, and somehow, over the years, most of us learn to rely on one more than the other. Neither is better than the other and neither is more reliable.

People who intuitively "trust my gut" are just as likely to be right or wrong as people who "figure it out" logically. The people who learn to use both logical and intuitive thinking get the best results. It's as if they had two brains, and everyone knows "two heads are better than one." 

If you tend to be a logical thinker, wouldn't it be better if you could double-check your logic with your intuition?

If you tend to be intuitive, wouldn't it be better if you could build a logical case for what your intuition tells you? Of course, the answer to both questions is yes.

This principle of using your whole-mind will make your decision making and business management far more effective than relying primarily on one thinking mode or the other.

An understanding of the importance of conscious and unconscious thinking and logical and intuitive decision making will dramatically increase your effectiveness as a business person and leader. It's a theme that should run throughout your business development process.