Everything done by you or your business has an outcome, a result. The very purpose of a business is to produce results in the form of value for anyone with an interest in the business, especially customers.

The mistake many business people make is to focus on the work, not the results. The purpose of work is to produce a result. If you focus on the work, you get what you get. If you focus on the result, it will direct the work toward the outcome you want, and you'll get what you want to get. It's actually a chain of purpose:

Goal leads to Work leads to Results leads to Success

It's a simple principle: set goals to achieve the results you want and keep your eye on those results as you work toward them.