Gateway Marketing Program
Marketing needn't be a mystery. Discover how your customers can tell you how to do your marketing by learning how to listen to them.
Marketing is one of the most important aspects of business development , but one that is often misunderstood.
Before you undertake any marketing activity you need to understand your target market customers and what they want.
If you're responsible for developing marketing startegies and planning marketing activities in your business, you need to understand marketing fundementals. If your past marketing activities have not produced the results you hoped for then this short course will set you on the right path.
In this four week Gateway Marketing Program ...
You have an opportunity to revisit some important aspects of marketing in your business. During the Program you will:
- Learn how knowledge about your best customers can lead you to finding more like them and keep them coming back.
- Understand how marketing starts and ends with the customer, and how careful listening to what they are saying can help to serve them better and more profitably.
- Develop strategies based on your understanding and analysis of the experience your customers expect and get from your business.
- Learn how to apply this knowledge to every aspect of your business so it can deliver its promise on time, every time, exactly as promised.
You will never have to leave your office. Full Spectrum Gateway programs are conducted via telephone, email and the internet at times that are convenient to you.
- We call you at the agreed time.
- We send you all of the necessary materials in advance.
- Coaching takes place within the specified time so that there is minimum disruption to your day.
- Between meetings you will do the work to apply the topics covered to your business.
- The results of your work are reviewed at the next meeting.
You will also have access to your coach via telephone or email between meetings to help you with matters of understanding or clarification.
What will the Gateway Marketing Program cover?
| Cloning Your Best Customers | Increasing revenue and growing customers by finding and marketing to more like your best customers. Introduction to basic marketing concepts like target marketing and demographics. |
| Introduction to Marketing | Marketing starts and ends with the customer. Your customers will tell you how to do it if you know how to listen to them. |
| The Customer Experience Model | The fundemental tool for managing all marketing activities. Establishing the lifetime experience of target customers; identifying the touchpoints and how to use them to build marketing systems in the business. |
| Review and planning | Review and planning of next steps in implementation. |
How much will it cost?
For an investment of just $NZ1,950 (plus GST for NZ participants) you could change the way you think about your business and where you want to take it. For this investment you get:
- One-on-one coaching at your time and at your place over a period of just four weeks
- All necessary coaching materials that will allow you to go to work on your business
- Access to your coach between sessions to resolve matters of understanding and clarity
- A full review of all work done by you, both during coaching sessions and at the end of the program that will assist you with implementing the ideas and work in your business.
Register Now
Click the button below to register your interest in the Full Spectrum Gateway Marketing Program
